With support from the Professional Footballers’ Association, Potter graduated from the Open University in December 2005 with a degree in Social Sciences. He worked as a football development manager for the University of Hull and as technical director for the Ghana women’s team at the 2007 FIFA Women’s World Cup.
He became assistant coach for the England Universities squad, before joining Leeds Metropolitan University (now Leeds Beckett University) in a similar role; while at Leeds, he completed an MSc Leadership: Personal & Professional Development, which focused on using emotional intelligence.
In 2008, Potter was appointed manager of Northern Counties East League Division One side Leeds Carnegie. During his time at the club, Potter led the team to the third round of the FA Vase and third place in the 2009–10 Northern Counties East League season, before departing Leeds Carnegie on 12 January 2011.
Potter is currently the manager of Premier League club Chelsea, having previously coached Brighton, Swansea City and Östersund. He was appointed on 8 September 2022, following the dismissal of Thomas Tuchel.
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